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Email and SMS campaigns, sent through your own accounts.

OPERATE / Command Marketing Command Marketing is Fusion’s email and SMS marketing product: campaigns sent through each customer’s own Mailgun and ClickSend accounts to audiences from Command CRM and Command Merchant, with one consent record across every channel and results traced to revenue.
Product overviewAll products

How it connects

Portfolio advantageCommand Marketing reaches the customers your CRM already knows and credits each campaign with the orders it brings in. It reads contacts from Command CRM and orders from Command Merchant, writes consent and engagement back to each contact in Command CRM, and reports revenue with Command Accounting, so one customer record carries every message and every sale.
Diagram, not a screenshot: contacts from Command CRM and orders from Command Merchant feed one Command Marketing, whose parts are audiences, consent and unsubscribes, templates, campaigns, health checks, and reports with revenue, and which sends email through the customer’s own Mailgun account, SMS through the customer’s own ClickSend account, and website announcements through SiteConnect

What Command Marketing brings together.

WHAT IT ENABLES Email and SMS campaigns built from real customer data, with consent and sending rules enforced by the product rather than left to memory. Command Marketing is planned: its specification is written, and nothing is available to use yet. Publishing to social networks is planned for a later release. The image is a diagram, not a screenshot.

Your own sending accounts

01 · PLANNEDEmail goes through your own Mailgun account and SMS through your own ClickSend account, so sender reputation, sending costs and carrier registration stay with your business. Fusion runs no sending service of its own.

Audiences from real customers

02 · PLANNEDSegments built from contacts in Command CRM and orders in Command Merchant, such as everyone who bought in the last 90 days, checked again at send time so late unsubscribes are left out.

One consent record

03 · PLANNEDConsent for email and for SMS kept as a history that is added to and never edited, and one unsubscribe list checked before every send on every channel.

Email editor and templates

04 · PLANNEDTemplates with merge fields in HTML and plain text, versioned so that each sent campaign keeps the exact version it used.

SMS with the cost up front

05 · PLANNEDA live character and segment count that flags the characters that would double a message’s cost, and the estimated ClickSend cost before you confirm.

Scheduled and triggered campaigns

06 · PLANNEDOne-off campaigns scheduled ahead and open to pausing or editing until they start, and simple sequences such as a welcome series or an abandoned-cart reminder.

Sending rules built in

07 · PLANNEDVerified sending domains, one-click unsubscribe, STOP and HELP replies, quiet hours in each recipient’s time zone, and US carrier registration checked before any text goes out.

Protects your accounts

08 · PLANNEDA campaign pauses itself when bounces, complaints or opt-outs climb, before a provider suspends the account, and resumes from the next unsent recipient without sending anyone the same campaign twice.

Results traced to revenue

09 · PLANNEDDelivery, clicks, unsubscribes and replies for each campaign, and the Command Merchant orders that came through its links. Reports lead with clicks and revenue, because open rates are only an estimate.

Works with the rest of Fusion

10 · PLANNEDEvery message and response on the contact’s timeline in Command CRM, sign-up forms and announcement bars through SiteConnect, and approved images from Vault Asset Manager.

One product experience. A platform underneath.

THE SHARED FOUNDATION

Command Marketing

FOCUSED PRODUCT EXPERIENCE

Shared capabilities

IDENTITY · DOCUMENTS · AUDIT · STORAGE · WORKFLOW · SECURITY

Fusion runtime

Solerra · FSML · FSS · CAPABILITY ABI · PROVIDERS

Infrastructure

FUSION BRIDGE · YOUR MAILGUN ACCOUNT · YOUR CLICKSEND ACCOUNT · CONNECTED SERVICES

Explore Command Marketing.

See what the product does, then continue through the broader Fusion portfolio.Explore every product